The University of South Alabama needed a digital strategy that would attract prospective students to apply. The best way to achieve this is by generating leads that the university can then nurture into campus tours and connect with recruiters.
We developed a program that allowed the university to track the performance of each ad to conversion. Then we developed creative ads that would appeal to the target audience and break through the noise of more traditional collegiate advertising. Clearly, the message was well received.
When we took over the account, the previous agency was generating 12 leads on average each month. In 2020, we are generating over 600 leads each month and the advertising spend is the same.